Senior Performance Marketing Barcelona (Barcelona)

For more than 40 years, Engel & Völkers has specialized in the brokerage of premium properties, commercial real estate, yachts and aircrafts, leading the luxury residential market worldwide. As a leading global service Company, we currently operate in over 1,000 locations in more than 30 countries spanning five continents. Consultancy, sales and leaseholds are among the core competencies of more than 15,000 people working under the Engel & Völkers brand worldwide, who serve their clients as experts in their respective market. Competence, exclusivity and passion are the core Company values at the heart of everything we do. - As a Senior Performance Marketing, you will be responsible for managing our Performance Marketing campaigns & paid channels (Paid Search, Paid Social) Ideally we are looking for someone who is hands on with setting up campaigns, analyzing and optimizing them. Strategic And Operational duties: * Own the strategic and operational aspects of digital campaigns * Lead the digital performance team to create campaigns aligned to business and communication objectives, working closely with cross-functional teams across Iberia market and at HQ to align on business priorities. * Establish the online digital strategy and help scale efficient online lead generation campaigns with excellent execution parameters aligning them to other Full Funnel media channels. * Ensure campaigns are executed based on best practices, powered with efficient optimization opportunities. * Implement a performance and reporting cadence including setting and tracking KPIs that lead to tangible business results, aligned with the global top funnel media team. * Set the annual perfomance lift strategy per market based on awareness trends in each market and configure campaign objectives accordingly. * Drive and lead budgeting/forecasting, vendor alignment, experimentation, short-term execution and long-term vision. What will you do? * Campaign planning, creation, setup and optimisation, analysis and exploring new opportunities for channel growth. * Test & iterate campaign types, paid channels to identify the best multi- channel mix * Carry out keyword research to ensure maximum profitability and high conversion rates. * Setting up automated tracking system in place (via tracking template) * A/B test campaigns to ensure maximum profitability. * Collaborate and work closely with Data, sales, product, and content teams. Tools: * Google Analytics 4, Google Ads Editor (must know), Tableau, Advertising Platforms * Google Ads, Bing Ads, Meta Ads (Facebook + Instagram)

Your Experiences & Skills* At least 7+ years of work experience in a Growth/marketing role (ideally B2C model)* 4+ years experience in SEA* Fluent in Spanish & English* You are familiar with conversion goals (defining them) , offline conversion tracking & steering campaigns * Experience in managing multiple high spend accounts * Experience in data analysis (strong Excel skills (Pivot tables, VLOOKUPs etc.)* Proven track record of delivering marketing campaigns that have measurable, commercial results* Expert understanding of working across paid social, display networks, native, Google Ads, publishers, and webinars* Highly technical, analytical and experimentation-driven;* You live and breathe: Audience selection, bidding strategies, attribution (web and mobile), tracking, incrementally testing, different ad formats