Crm Manager

Perfil buscado (Hombre/Mujer)
The CRM Manager will be an integral role in this newly created Channel Marketing team to support the global needs of our Strategic Customer and Page Executive business areas. This role will be driving the strategy, planning and implementation of global campaigns across priority markets, including segmentation, A/B optimization, end-to-end project management and post-campaign analysis. The CRM Manager will liaise with the global CRM product team on the optimization and creation of automated campaigns and lifecycles for these audiences. The CRM Manager will own CRM processes and KPIs, customer journeys logic, segmentations and strategy (short, medium and long term), keeping the customer focus philosophy.
• Working with the Head of Channel Marketing for Strategic Customers (SCS) and Page Executive (PEX), and regional business partners, create and deliver a CRM plan and strategy to deliver against customer retention and engagement goals for these strategic growth pillars
• Partner with the Global CRM product team in the development and optimisation of client and candidate lifecycles within the Page Executive and Strategic Customer target segments
• Lead and monitor the audience analysis and segmentation projects
• Drive the ongoing benchmark analysis
• Manage a regular reporting process, using lead and lag metrics to measure effectiveness of programme and course correct where necessary
• Analyse results and propose enhancements on lifecycles and adhoc campaigns to maximise ROI within the Global CRM roadmap
• Work with the compliance team to make sure that we are processing all GDPR data requests and are complying with all local market privacy regulations
• CRM Manager for Strategic Customer Solutions|PageGroup SSC
• 3+ years of experience in email marketing and/or CRM campaign implementation and management.
• Superior project management skills and strategic thinking
• Excellence on usage of Salesforce Marketing Cloud, Pardot or similar e-mail marketing tools
• Working experience with Jira or other project management tools
• Working experience with Tableau, Power BI or other reporting tools
• Strong analytical skills and ability to produce reports and provide strategic recommendations motivated by data
• Experience working with segmentation and email marketing platforms
• High level of motivation and initiative, the ability to motivate the team and to anticipate company´s needs
• Experience working in an international multi-brand company with multiple stakeholders is advantageous.
• Problem solving capabilities and a positive ´can do´ attitude
• Self-starter with a strong ability to work independently
• Data-driven in approach
• Enthusiastic and proactive
• Pragmatic, diplomatic and flexible
• Strong and creative in problem-solving
• Intellectually curious
• Resilient - ability to not be put off by obstacles and resistance
• Confident and self-assured
• Ability to consider global perspectives
Our purpose at PageGroup is to Change Lives, for our customers, our employees and our investors. We are customer led, people powered and insight driven and everything we do is underpinned by our values:
Make a Difference
We keep looking forward, aiming to make a difference by being agile and adaptable. We are committed to being a driving force for positive change.
• Competitive compensation and benefits package in Barcelona
• Various flexible working and well-being activity options
• Advance your career in a multinational environment (+40 nationalities)